PART “Branding” For The 21st Century

PART of Westford logoPART of Westford, Massachusetts is a group of amateur radio operators that assists their community with emergency and public service auxillary communication needs. The club was founded in the mid-1970’s and has been continuously operating for over 30 years in this role. The logo (seen to the right) has represented the club since its very early days. And, while it had served well to identify the club and its members, some thought it might be time to refresh the club’s artwork.

“A small group was formed to accomplish the goal of bringing the club’s logo into the 21st century. Many, many proposals were made and professional graphics artists specializing in brand identity and logos were utilized in the search. In the end, one design stood out and was approved unanimously, first by the PART Board of Directors, and then by the general membership at the club meeting held in October of 2006.”

–From PART Logo Project

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